OC Apparel Show:February 23-24, 2026 @ The Irvine Embassy Suites Hotel
Shop the Latest Trends in Women's Clothing
The OC Apparel Show going back to our roots...
Exhibiting in a suite at the Irvine Embassy Suites gives brands a powerful advantage: a private, immersive showroom where you control the experience from the moment buyers step inside. Instead of competing for attention on a busy ballroom floor, your brand gets its own dedicated space to merchandise collections, host appointments, and create meaningful buying moments. Suites deliver a premium, hospitality-driven environment that elevates conversations, increases order potential, and strengthens relationships with top Southern California resort and boutique buyers. With flexible hours, a calmer atmosphere, and the ability to fully express your brand story, suites are the ideal choice for reps and vendors looking to stand out this season.
Buyer Survey Results
We conducted a survey to our partners (both buyers and our reps/vendors) and we found some incredible information. We found that our buyers care more about the close proximity to the location of their stores more than having an open floor show in a ballroom.
While our reps and vendors preferred being on one floor in the same room. Unfortunately we had to raise the cost to exhibit at our shows due to the fact that the space is incredibly expensive. Many of our reps/vendor partners didn't mind the additional cost, but in this current economy, we feel that saving a few bucks is worth going back to where we started. We value all of our partners input and will continue to use it to make the best decisions for all involved.
Our Partners
