About Us
Orange County's Show Made by Buyers for Buyers!
Our Story
Our Past and Future
Our Past and Future
For years, we’ve all been asking the same thing: Why isn’t there an amazing apparel show right here on the West Coast?Well, good news—NOW there is!
After 20+ years in retail and wholesale—and traveling to shows in Vegas, LA, Dallas, and New York—we finally brought the action home. No more endless trips. No more missing out. The OC Apparel Show is local, convenient, and packed with the hottest vibes in the industry.
Looking for your next best-selling line? Want to reconnect with your favorites? We’ve got it all. We’ve searched high and low to bring you brands you’ll be proud to showcase in your store.
So clear your calendar, bring your buying list, and get ready to discover the collections that will set your shop apart. This is the show you’ve been waiting for.
Our Past and Future
Our Past and Future
Our Past and Future
The OC Apparel Show started in 2021 as the first in-person apparel event on the West Coast after lockdowns—reviving the passion and connection that virtual buying couldn’t deliver. Today, with our new home at the Hyatt Regency Irvine and 15,000 sq. ft. of space, we’ve grown into Southern California’s premier apparel show.
As prices and travel costs rise, staying local has never mattered more. That’s why buyers and vendors keep coming back—because this is the show that delivers convenience, community, and opportunity.
A New Twist
Our Past and Future
A New Twist
In a world of change, why haven’t apparel shows evolved? Why do the current shows feel like places you have to go, instead of places you want to go? And why haven’t they listened to what you really need? Simple—because they’re trying to make everyone happy… everyone except you.
That’s why we created the OC Apparel Show. This is a show designed for you, the buyer—a place where you don’t just “work” the floor, you actually enjoy the experience.
For the first time, there’s a true California Coastal show, built around the unique needs of coastal boutiques, resorts, hotels, casinos, spas, surf shops, country clubs, yacht clubs, and vacation destinations.
Our vendors are perfectly curated for this lifestyle-driven market: swimwear, resort wear, apparel, shoes, hats, golf, athleisure, surf, jewelry, namedrop apparel and accessories. Everything your customers crave, all in one place.
And did we mention the vibe? Expect a show that’s fun, relaxed, full of great energy—and truly different from anything else out there. Come see why so many retailers call the OC Apparel Show their favorite.
Why are we different?
The Original OC Apparel Show
The OC Apparel Show is proudly designed as the California Coastal Lifestyle & Resort Show—bringing together women’s, men’s, and kids’ apparel, footwear, accessories, and swimwear, all under one roof.
We cater to the buyers who shape our region: women’s boutiques, men’s specialty stores, resorts, hotels, casinos, country clubs, yacht clubs, surf and board shops, specialty shoe stores, and even online retailers. If your customers live the coastal lifestyle, this is your show.
What sets us apart? We seek out the lines that get lost in the “sea of sameness” at massive shows—those beautifully designed, high-quality collections with true value that deserve the spotlight. These are the brands your customers will love, and we make sure you can discover them here.
Our mission is simple: create a show that’s convenient, central, and worth your time. A show with a vibe that’s fun, lively, and inspiring—something you can be proud to attend year after year.
Welcome to the ORIGINAL OC Apparel Show—the one designed for you.
Be Part of Something Great!
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The OC Apparel Show is going on the "ROAD"!
The OC Apparel Show is going on the "Road" to Palm Desert! If you are a representative or vendor that is looking to be part of our show in the desert, Let's talk!
Click the button below to inquire.
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